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Have you been in a situation where you discovered you left a million dollars on the table while you walked away with ₦500,000? The pain is quite...
As a brand owner, it is easy to dismiss the importance of passive assets. They are like the middle child. They have little needs and seem to be okay...
The meaning of testimonials and reviews is often used interchangeably by many. Their defense is that it's a case of potato patato and the difference...
The customer-business relationship is a very interesting one. We have two parties that want to help each other but at the same time don’t totally...
In the hands of the right hunter, a cap can kill an elephant. Okay, maybe that was an exaggeration but have you not heard about the story of how a...
