Do Testimonials Work? (5 Eyeopening Stats That Shows Effectiveness of Testimonials)
As a brand owner, it is easy to dismiss the importance of passive assets. They are like the middle child. They have little needs and seem to be okay on their own. This is the tale of testimonials as they are littered over the internet on App Store, Google Play Store, and social media. Since you are not charged any subscription fee before you can see them. Due to this, a lot of brands feel they can do without including testimonials on their website. Others that do have the same set there since they launched the website. However, just like a power nap, you wouldn’t know how badly you need one until you take it. To help highlight the importance of testimonials and online reviews by extension, we decided to look up to the object of sacredness – numbers. If there is one thing they are known for, it is the fact that don’t lie. Here are 5 stats every brand must know about testimonials.
On some days, your opinion doesn't hold much water.
In such cases, you let satisfied customers do the talking.
9 out of 10 people trust what a customer says about a business more than what that business says about itself (Source: Wyzowl)
If customers can't feel your services like bread, they will consult others that have used it before like an oracle.
88% of customers said they read online reviews to determine the credibility of a business (Source: SearchEngineLand)
You're losing a lot by not having testimonials on your website.
Having online reviews and testimonials attached to your landing page can increase the conversion rate by a whopping 380% (Source: PowerReviews)
Your customers are not the only ones reading.
Search engines are also interested in your testimonials.
Websites that use reviews saw a 45% increase in traffic compared to websites with none. (Yotpo)
This one is a no-brainer.
72% of online consumers reported making a decision to make a purchase after reading positive reviews (Source: Invespcro)
What is the takeaway from this article? There is an urgent need for companies, startups, and organizations to pay attention to testimonials to see how they can help them. To make this process seamless, Custimony has developed a system that brand owners can rely on. Look it up to see the best plan that will suit your budget.